Perfect Concepts

When setting up a franchise, you will have to show investors that you know what you are doing and where you are going. One of the best pieces of franchise advice you can be given is how to handle a business plan. A clear and confident business plan should successfully communicate your business ideas, and inspire confidence in you and your franchise.


Obviously, don't leave writing your business plan until the very last minute. This isn't some little piece of paper they will glance over; it's your entire potential business embalmed on a few sheets of A4. We’re here to give you franchise advice, so remember; putting together a business plan should be the work of weeks of careful planning, research and thought. In some cases, it might even take months. You can’t over invest.


Turn the idea around in your head. Some of your best breakthroughs might come during the idle contemplation of the morning commute. Think out all the different issues that might affect your company and then formulate suitable solutions and/or contingencies. You can’t stop a foot and mouth outbreak from occurring, but you can certainly set up contingency plans to prevent it bringing down your rural delivery franchise. If you’re planning to set up a franchise and you’re seeking franchise advice, then you obviously care about your new business and so you’ll be thinking about it a lot anyway. Just make sure to harness that idle contemplation and get your ideas down on paper.


It may be a hoary old cliche, but your franchise's most important asset is you. No one is more likely to make your enterprise a soaring success or a snivelling disaster. You can have the most carefully laid out business plan in the world, but if you don’t inspire confidence then it's just a bunch of paper. Treat it like any other job interview. Run through all the potential questions that might arise and formulate answers. Even if those exact questions don’t come up, it will get you in the right mindset for your meeting. Prepare your CV, highlighting your key strengths in relation to your business proposal. This can be a deal simpler if you are a franchisee as the franchisor may provide training and support. This will help to reassure investors but it’s not something you should base your entire proposal on. You still have to inspire them with the confidence that you are someone who can take on that training, understand it and fully exploit the knowledge you gain.


If you or your management team lack a particular skill set, detail how you intend to remedy the problem, e.g. getting a financial advisor in to handle the company’s accounts if you lack sufficient experience.


Do your market research and listen to it. We’ve all seen those episodes of “The Apprentice” where contestants conduct focus group research of their product and then completely ignore it. Don’t fall into the same trap. Your clients know more about what they want than you do. You have to show potential investors that the market for your product or service exists. Where possible, directly quote the feedback you receive from your research. Your banker may not believe you when you say Harry, Dick and Jane want a new fast food outlet, but he’ll believe Harry, Dick and Jane when they say it.


Without a business plan there is no business. All the franchise advice I can give you depends on your being able to follow it and see it through. Put yourself in the place of your investors, and ask and answer all the questions they will ask. You’re the first investor you need to convince.

Sitting, unlike lying down or standing up, is not a natural position for the human body. It seems strange to think it given how much time we spend slouched in front of the TV, computer or games console, but it’s a position which is inherently uncomfortable for the bipedal form. The current rise in incidents of back pain and spinal injuries has as much to do with improper seating as it does with the increased amount of time people are spending sitting down. Ergonomically designed office furniture and office seating reduces much of the stresses and strains placed on the body by extended periods spent seated. They provide support where it is necessary and hold your body in the correct position to avoid cramps and aches.


Apart from the obvious health risks associated with our increasingly sedentary lifestyle (e.g. bulging waistlines as a result of poorer diets, but less exercise), sitting for extended periods can place strain on your spine. Sitting with your back rounded (as most of us do when sat in a chair) pushes the discs in your spine outwards. Over time, this can lead to a spinal disc herniation (better known to you and I as a “slipped disc”). In the shorter term, the discs can place pressure on surrounding nerves, causing the shooting pains commonly associated with back pain. Leaning forwards relaxes the muscles of the backs and, if relaxed too long too regularly, they can eventually weaken. Many seats have a concave back rest. Although this can appear to be more comfortable at first - the wider edges and indented centre give the impression of holding you in place - in reality it is very bad for you, leaving as they do little option but for you to round your back in order to fit into them.


Ergonomic office seating comes with convex back rests which force your spine into a more comfortable S-shape. This replicates the way we hold our backs when standing upright, better distributing our weight down through our bodies and placing minimal outward pressure on our vertebrae. To get the most out of such chairs, remember to lean back into them. Not only does this feel more comfortable than hunching forwards over your desk, it makes the most of the ergonomic design offered by the office furniture and preserves the small inward curve in your back that is the sign of good posture.



Poor posture can also limit blood flow and oxygen intake. If your pelvis is turned at the wrong angle, then blood will not flow properly to your legs. Combined with a lack of movement, this can in some extreme cases lead to deep vein thrombosis; the same, dangerous illness suffered by some long haul passengers. Slumping forwards also restricts the lungs, limiting the amount of oxygen that you can take in and thus adversely affecting your concentration. By using office furniture which encourages good posture, you increase the blood flow and oxygen intake, improving concentration and work rate.


Another problem with much office seating is that it is, by its very nature, generic in its design. None of us have the same body; we are different heights, sizes and builds. It doesn’t make much sense that we would all need support in the same places. Ergonomic office furniture is now available with adjustable systems which allow you to set the rests and supports at the correct heights for your build, giving you a bespoke fitting that is suited for your back.


Replacing your existing office furniture with more ergonomic designs improves health and work rate. Whether it’s a consideration you are making for yourself or your whole company, just think of the savings that could be made - from both your back and your money.